Apple and Patagonia Close but Continue to Pay Employees During COVID-19 Pandemic

Companies with a clear ‘why’ shine during crisis…

My Dad works at an Apple store back in my home state. He actually told me about this before it hit the news.

Apple Closes Retail Stores Outside Greater China Until March 27th and Outlines Steps It Is Taking to Protect Employees

We will be closing all of our retail stores outside of Greater China until March 27. We are committed to providing exceptional service to our customers. Our online stores are open at http://www.apple.com, or you can download the Apple Store app on the App Store. For service and support, customers can visit support.apple.com. I want to thank our extraordinary Retail teams for their dedication to enriching our customers’ lives. We are all so grateful to you.

Tim Cook

I am a self admitted fan of both of these companies.

When I saw that Apple and Patagonia were both doing this, I was reminded that there is a reason these companies have “fans” like me. As Simon Sinek says, they have a why at their core that is about more than the bottom line.

PATAGONIA CLOSES WEBSITE AND STORES DUE TO CORONAVIRUS, WILL CONTINUE TO PAY WORKERS

It is actions like this that help keep me and many others faithful to brands like Apple and Patagonia.

We should remember that, even when starting a blog, a vlog, or any endeavor.

Author: Scott

The mountains are calling, let me grab a jacket and my kids.

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