My Dad works at an Apple store back in my home state. He actually told me about this before it hit the news.
We will be closing all of our retail stores outside of Greater China until March 27. We are committed to providing exceptional service to our customers. Our online stores are open at http://www.apple.com, or you can download the Apple Store app on the App Store. For service and support, customers can visit support.apple.com. I want to thank our extraordinary Retail teams for their dedication to enriching our customers’ lives. We are all so grateful to you.Tim Cook
I am a self admitted fan of both of these companies.
When I saw that Apple and Patagonia were both doing this, I was reminded that there is a reason these companies have “fans” like me. As Simon Sinek says, they have a why at their core that is about more than the bottom line.
It is actions like this that help keep me and many others faithful to brands like Apple and Patagonia.
We should remember that, even when starting a blog, a vlog, or any endeavor.