One year ago I pushed publish on my very first blog post here.
For some odd reason, that is still my highest viewed post ever. That may be because of the way my site was first set up (requiring a click to view each post) vice how it is now (endless scrolling with full posts). It really doesn’t matter as that is not the whole reason I started yet another blog.
I was quite up front about trying to see if I could make any money from my “side-hustle” site this go around. I’ve tried affiliate links to amazon, signing up for various affiliate services, creating merchandise to sell, and a couple other things. I’ve posted almost every day over the past year and worked towards better SEO…although I wouldn’t say I did so aggressively. (I do have a family and a full-time job)
All of that has resulted in zero money but, more importantly, a few realizations on my part.
1. Creation is One of My Favorite Parts of Starting a Blog/Site
I really enjoy the act of creating a site.
I love pouring through templates, seeing what is new that people like and what is old/classic that I still prefer.
Selecting and testing out fonts and color schemes scratches some sort of artistic itch that I’m not sure I could identify or satisfy otherwise. Serif versus Sans Serif, complimentary color schemes, underlining links that change color on hovering over it (via customized CSS), viewing spacing and sizing of headers and paragraph text. I love it all.
Is that weird?
I don’t know. Maybe.
I enjoy it nonetheless.
2. Volume is Not What I Want to Do Right Now
Coming up with 6 posts a week is not a lot in terms of a normal website volume. Yet, if you’re running your site solo, then it can add up over time.
Don’t get me wrong, I was able to get a pretty good routine that allowed me to come up with 3 weeks worth of material over the course of a Sunday, but that normally excluded my Wednesday posts. I tried to make those Wednesday posts a little more of an “actual post” that required me to sit, think, write, edit, and smooth for publishing.
And shocker…those Wednesday posts tended to be my more popular posts…those and the Saturday affiliate link posts. (according to my google analytics stats)
Remember though…I was attempting to make money this time around and I thought a consistent post a day would translate to something over the course of a year. Which it didn’t. At least not for what I was posting about.
I’ve experimented, learned, and will adjust.
3. I Want “Fulfillment over Victory”
Those Wednesday posts I mentioned I actually enjoyed a lot more. The critical thinking aspect of writing them is often what I look for when I get that urge to share a revelation, thought, or growing concept that I want to process.
That is probably why I enjoy making my Vlog so much…it takes planning, knowledge, experience, experimentation…technical curiosity, creativity, and effort.
The thoughtful pieces are so much more fulfilling that working towards that Google SEO to try and bring in more clicks.
I don’t really want to “win” in blogging…I want fulfillment in what I do and share with others.
Basically the payoff is in the journey vice the destination.
What is Next?
I just started reading his newest book, The Infinite Game, and I realized that I have been expending all this effort on my blog for purely selfish reasons…reasons that I don’t really believe will succeed.
I don’t really think that I will succeed on this blog if I am only doing it to try and make money. That has never really been a driving factor for what I do in life and I’m not sure why I put that as my foremost reason here.
I Am Sorry
I should have known better than to stray from what really drives me in life and work. People who know me, know that I want to lead people be better versions of themselves and to teach them how to help others the do same.
I can’t do that when money is my focus.
In life, at work, or via this website.
My focus should be, as Simon Sinek says, on the “infinite game”.
So should yours.
- Why am I doing this?
- Do I have an “infinite mindset”? (a just cause that will outlive me)
- What drives me to make others better?
This blog will change from here forward.
The name will stay the same for now, and I will occasionally post some of the same things I did before (interesting links, inspiring quotes, vlogs) but my focus here will be to make you better and to teach you how to do the same for others.
Quality over quantity I suppose.
I do not know how this process will play out going forward…but I do know that I am more driven by that purpose and will thus be more likely to stick with it.
If you want to lead better, work better, live better…and help others do the same, then join me on this journey.