Typeface Matters

When done right, social responsibility gives back—to the charity and the business. And, as this research shows, something as simple as typeface choice matters.

Donors were one-sixth more likely to give when the typeface matched the message. In this case, that meant “warmth-focused” messages were handwritten while “competence-focused” initiatives were machine-written.

​Typeface has interested me for a couple years now. I might be embarrassed to tell you how much time I spent choosing the font for this site…and then tweaking it.

Seems like for some businesses it is time well spent.

Typeface matters: Donations go up depending on typeface choice

Author: Scott

The mountains are calling, let me grab a jacket and my kids.

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